Frequently Asked Questions

What does Mastery Marketing do?

We’re a UK digital marketing agency that helps local businesses and growing SMBs get more enquiries online. Our services cover website design, SEO, pay-per-click advertising, and AI search and AI ads.

We use AI tools every day, and they make us faster and more efficient. But AI has a limit. It can only work with what it’s been trained on, so it tends to produce the same ideas everyone else is using. If your marketing looks like everyone else’s, customers have no reason to pick you. That’s where we’re different. We think outside the box and look for the opportunities AI can’t spot on its own. The goal is to make your business stand out so clearly from your competitors that customers notice you first. Over time, AI tools such as ChatGPT, Claude and Google’s AI results start noticing and recommending you too. AI handles the routine work. We bring the thinking that makes you stand out.

We mainly work with trade businesses, including roofers, electrical engineers, solar installers, EV charger installers and landscapers. If you’re a local service business that wants more of the right customers, we’d like to hear from you.

Because we’ve been there. Our founder has worked across a range of trades, holds a master’s degree in engineering, and has worked as a power systems engineer. He understands solar, heat pumps, electrical work and the technical side of what you do. That means we can talk to your customers in their language and market your services properly, without you having to explain your industry to us first.

Yes, we can. Our main focus, though, is here in the UK, helping local tradespeople win more local work.

Yes. We are so confident that we will get you results that we can offer this guarantee. If we don’t deliver, you get your money back.

If you’re not happy and don’t feel you’re getting results, just tell us. We’ll go through the data with you together. If it shows we haven’t delivered a return, we’ll refund the fees you’ve paid us for that service, whether it’s SEO, ads management or anything else. We are so confident that we will get you results that we can offer this guarantee.

Most agencies ask you to take all the risk. We’d rather earn your trust by putting our own money on the line. We are so confident that we will get you results that we can offer this guarantee.

Ad spend goes directly to Google and the other ad platforms, so we can’t get it back to refund it. But every penny you pay directly to us is covered. We are so confident that we will get you results that we can offer this guarantee.

We only keep your ads running while we can show they’re bringing you revenue. If you ever feel they’re not working, just contact us. We can often pause them within the hour, so you stop paying straight away.

We’ll take an honest look at your current site first. Our websites are built to load quickly and turn visitors into enquiries, so if we can see real room for improvement, we’ll show you how a new site would perform better. If your existing site is already doing its job, we’ll tell you that too.

SEO (search engine optimisation) gets your business showing up when local customers search on Google for the services you offer. Most clients start to see a real jump in results around the three-month mark.

Yes. In the early months we can put a bit more into pay-per-click ads so you get enquiries straight away. As your SEO builds and your free rankings take over, you can scale the ads back or stop them altogether, so you’re not paying for clicks forever.

SEO builds long-term visibility in the free search results. Pay-per-click puts you at the top of Google straight away, but you pay for each click. Using both together gives you leads now and lasting results later.

More and more people now ask AI tools like ChatGPT, Claude and Google’s AI results to recommend local businesses. We make sure your business is the one that gets picked and recommended, not just listed in traditional search results.

We get local businesses working together. By connecting our clients with other trusted local businesses, we help them recommend and support each other. That builds stronger local reputations and improves results across SEO, AI search and AI ads.

Either. We tailor everything to what your business actually needs, and we’ll never sell you something you don’t. We start by assessing your whole online presence, then show you where the weak spots are and how we can strengthen them. You might only need one service, or a combination might work better. Either way, we’ll recommend the most cost-effective route to the best return on your investment.

Because in business, a return you get sooner is worth more. The faster your marketing pays for itself, the sooner you can reinvest that money and earn a return on your return. So we don’t just ask “will this pay off?” We ask “how quickly will it pay off?” and build your plan around getting you there fast.

Every business is different, so we start with a free consultation. We’ll look at where you are now and what you want to achieve, then tell you exactly what we can offer and what it will cost.

No. All our services run on a rolling 30-day basis with a 30-day notice period. We’d rather keep clients because they’re getting results, not because they’re locked in.

No. Everything is agreed with you upfront, directly with the director, before any work starts.

You’ll get a monthly report, and we’ll check in with you regularly. Are you happy with the conversion rate? Are you getting the right kind of leads? Does anything need changing? We then fine-tune your campaigns, adjusting keywords and making sure the right negative keywords are in place, so your budget goes on the enquiries that matter.

The director, every time. No account managers and no being passed around. You’ll speak to the same person from your first call onwards.

Book a free, no-obligation consultation. We’ll look at where your business is now, where you want to be, and how we can get you there.

We aim to get a meeting booked within 24 hours, weekends included. If another time suits you better, we’ll work around you.

Yes. We’re happy to arrange a place to meet face to face. It’s a chance to see real examples of our work, the results we’ve achieved and the return on investment our clients have seen, so you can judge for yourself before committing to anything.

The most helpful thing you can do is check that you can log in to everything connected to your business online. That includes:
• Your Google accounts: Google Business Profile, Google Ads, Google Analytics and Search Console, if you have them.
• Your domain name: Find out where your domain was bought. It’s sometimes registered through a website builder like Wix rather than a separate provider, so it’s worth checking.
• Your website: Make sure you can get into the admin area or account where your site is hosted.
We’ll never ask for your passwords. We just need to know you can get in, so that when it’s time to start, nothing holds things up.

Just some basic information about your business and a bit of your time at the start.

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